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November 2006

The Archives

• 11.30.06
  It Does a Body Good
  Uncategorized

  I apologize for several posts in a row focused on Google I guess I have been milking them for all they're worth. Here is a debate my roommate and I have recently had: If you were to drop a plastic jug of milk in the supermarket from about waist high, would the gallon explode over the floor, or would the tear-away seal be able to withstand the impact What do you think?
  
  
• 11.30.06
  Friday’s Featured Friend: Google Reader
  Social Media

  Most readers of this blog have heard of RSS, but don’t know what it stands for - or more importantly, what it does. RSS means ’Really Simple Syndication’“ it can be thought of as streaming headlines, better known as ’feeds.’ XML and RSS can be thought of interchangeably. RSS technology allows headlines to be delivered directly to any online location and in real-time (as the headlines change). Any website or blog with the bright orange RSS symbol allows its new entries/articles to be sent directly to you. As a tip-off, modern browsers like Firefox 2.0 will usually display an RSS icon ...
  
  
• 11.30.06
  Community at Google Extends to the Cafeteria
  Brands and Marketing

  Thanks to Valleywag, I have checked out Google's Food Standards: What is so interesting about these Culinary Standards is that Google's success in engaging communities online, extends right into the GooglePlex cafeteria. References to Community Engagement: Title: ’Culinary Team’“ This ain’t no run-of-the-muck kitchen staff ’Source Fresh and Organic Foods’“ Organic Food Community (niche marketing) ’Lamb and Pork are Presmium’“ Exclusivity = Expensive ’Monterey Bay Aquarium Seafood Watch’“ mystery; my interest is piqued ’Engage local artisan vendors’ - everyone loves to support the local economy ’Made from Scratch’“ indicates quality ’Sharing of thoughts’ - they want my opinion! ’Sustainable and local’ - sustainability ’Our Goal is to Educate our Staff, ...
  
  
• 11.29.06
  Dealing with and Selling to BIG Companies
  Entrepreneurship, Tech'nomics

  One thing that can be difficult for young professionals to grasp is exactly how BIG corporations work. Maybe you are a start-up company looking to sell a product or service to someone like a P&G or an IBM. Alternatively maybe you’re a young employee looking to distinguish yourself and move up the ranks at a big corporation. The key to understanding the mindset of a big company is to understand the difference of economics vs. accounting. Small companies and most individuals (you and me) are concerned with accounting costs, i.e. how much something costs. Most decisions you make on a daily ...
  
  
• 11.28.06
  A Major Hook-Up: YouTube and Your Mobile Phone
  Social Networking, Tech'nomics

  Although the headline did not get as much publicity as it deserved from the likes of Techcrunch and the New York Times, a revolutionizing event occurred today: YouTube is coming to mobile phones. Make no mistake about it“ this is BIG TIME. ’Third Screen’ technology refers to using mobile phones to view and share traditional ’online media,’ such as websites, TV programs and video applications. While some savvy cell phone users have already been taking short videos and sending them via cell phone through services such as Veeker, the deal between Verizon and YouTube is the first step in the commercialization of ...
  
  
• 11.26.06
  Blockbuster: “Block-Busted”
  Business Models

  I recently tried to use a Blockbuster gift card to rent a movie, but at $6.50 per rental, I decided the pre-viewed videos for sale at $9.99 were a much better bargain. At $6.50 per rental and with OnDemand, NetFlix and host of other choices, it’s no wonder that Blockbuster’s stock price has plummeted. The video I wanted to rent was Batman Begins“ one of my favorites. Not seeing it for sale in the previously viewed section, I decided to hop over next door to the new Target. Holy Schnikes! Having not purchased a new DVD in a long time ...
  
  
• 11.24.06
  Demanding a Voice: Campus Leadership Isn t a Silent Job
  Campus Chatter

  Several news networks, including the New York Times and ABC have recently covered a select group of college presidents who are taking to blogging as a new tool for communications. To me, it seems imperative that every school president, headmaster, or other, maintain an active blog. The Times cites a blog run by the Colorado College President as an example of a great blog. Looking at the blog myself, there is plenty of good intention, but it’s clear that the blog is infrequently updated“ there are gaps of four months or more. College Presidents should have plenty to say and their opinions ...
  
  
• 11.20.06
  Who Owns my Searches: Me or Google?
  Social Networking, Tech'nomics

  WallStrip has a great Friday conversation with Seth Goldstein that is definitely worth a listen. Seth talks about misconception that Google is giving away applications for FREE (i.e. Google Spreadsheets, Maps, Search, etc). As Seth explains, Google is making a killing off users' personal information, like search histories, which he believes should be the property of the individual generating the information and not Google or Yahoo. Seth asks some good questions. Another interesting concept is that a search history can be viewed as an ’online fingerprint.’ Seth believes that users could readily identify their own past search histories out from a selection ...
  
  
• 11.20.06
  Social Media: Academics meet Myspace
  Campus Chatter, Social Networking, Tech'nomics

  As we have been saying for a while now if you are interested in social networks and the web, why not make a career out of it? Every company in the world worth its salt has a website and 90% of those websites have some monetizable component. Most companies would kill for a sharp, English-speaking young person who could explain ’web stuff’ in plain English. Talk about adding value as an entry-level employee! I mean, if every company has a website, and websites are increasingly being used for sales and information, doesn’t it make sense to study them? Ahem! The ...
  
  
• 11.18.06
  Free Cell Phones from Google?
  Campus Chatter, Tech'nomics

  This past Monday, Google’s Chief Executive, Eric Schmidt was quoted as stating his belief that: "Your mobile phone should be free’...in exchange for watching short advertisements. Google has long theorized that as more users use multifunction cell phones for watching videos, news, surfing the web and emailing, more and more adverting dollars will move to portable devices.The significance of this statement is that it comes from Google“ if anyone could make such an major industry change, it would be Google, the company who currently ’owns’ the online advertising market and whose recent acquisition of YouTube was a strategic play to ...
  
  

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