Thanks to Valleywag, I have checked out Google’s Food Standards:

What is so interesting about these Culinary Standards is that Google’s success in engaging communities online, extends right into the GooglePlex cafeteria.

References to Community Engagement:

Title: ’Culinary Team’“ This ain’t no run-of-the-muck kitchen staff

’Source Fresh and Organic Foods’“ Organic Food Community (niche marketing)

’Lamb and Pork are Presmium’“ Exclusivity = Expensive

’Monterey Bay Aquarium Seafood Watch’“ mystery; my interest is piqued

’Engage local artisan vendors’ - everyone loves to support the local economy

’Made from Scratch’“ indicates quality

’Sharing of thoughts’ - they want my opinion!

’Sustainable and local’ - sustainability

’Our Goal is to Educate our Staff, customers, etc..) - they are teachers too!

’Food Experience’ - it’s all about the experience

’Participating as a Team’ - participation

’Charity’ - doing good; so nice of them

’Services, quality, efficiencies’ - great buzzwords

This is how you build loyalty and engagement“ you appeal to the various brands, communities and identities that people associate with most strongly.

I want to eat there“ don’t you?

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