Comments on: Why Strong Brands Matter: SBUX

By: royalsneakers

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By: Sam

Sam — Wed, 14 Nov 2007 00:33:01 +0000

I doubt McD’s would ever start a separate, dedicated coffee house but I agree with the logic. Even under such circumstances however, I don’t think calling it, say,”McCoffee” would attract many Starbucks regulars

By: Anon

Anon — Tue, 13 Nov 2007 19:13:58 +0000

There is a sort of stigma attached with going to McD. People are worried that they will come across as someone cheap with no concern for their health or the farmers in poor countries. How many people will ask someone to come to McD for a business meeting? If McD starts a dedicated coffee store with none of those cheap burgers then they can attract some starbucks crowd.

By: Sam

Sam — Tue, 13 Nov 2007 17:12:40 +0000

Hey Paul, I agree. McDonalds serves a functional purpose but when people want the experience of more than simply caffeine, they go with Starbucks.

By: Paul Sweeney

Paul Sweeney — Tue, 13 Nov 2007 10:29:42 +0000

Great post. McDonalds do great coffee as is, I get it when driving my car on fairly long journeys (caveat: there are not a lot of starbucks in Ireland, shock, horror!!). A breakdown of who and why people go to Starbucks should offer more insights into their potential exposures. For instance, I am sure they have some percentage of “passing, discretionary, impulse-type buying”, but a 50% decrease off the top?