Facebook has gone and done something interesting: they are allowing anyone to register a Page on Facebook Pages. Pages are profiles for brands, businesses and celebrities. Could pages be big? It’s free marketing and as Stowe Boyd suggests, Pages could replace corporate blogs. Some companies, such as Union Square Ventures and Facebook itself have set up their own pages. They are the early adopters.
However, ANYONE can sign up a Page for brand or company if that name is not already claimed. This is exactly what I have been doing. So far I have registered Harvard University, 24 and the Sopranos (TV shows), Kleiner Perkins, Patagonia, Lacoste, Ralph Lauren, Blackberry and others.
Why did I do this? I am assuming one of four possible outcomes:
1) The companies contact me and we negotiate how to switch over ownership
2) Facebook deletes the Pages I have created – I would immediately and permanently stop using Facebook if this happened
3) I gain lots of fans on my Pages and use them as an opportunity for analysis and promotion among great demographics
4) A company decides not to ‘play nice’ and has a lawyer contact me
I’d encourage people to sign-up their favorite brands. Apparently that is what Facebook wanted since they currently have no authentication system. The best-case scenario is you get paid off. The worst case is you become a temporary marketing company working with the best brands worldwide.
Want to test it out? Sign-up as a fan of the Heights Media Group Page
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Facebook pages are different than domain names. In domain names, there can only be one KleinerPerkins.com
However, there can be any number of Facebook pages that have the name Kleiner Perkins, such like there can be any number of people named Carl Perkins. It is up to the user to sort out which is the “real” Kleiner Perkins or Carl Perkins among all the others.
Good luck!
Hey Deja – Is that right? I know there can be variations on things (Harvard vs. Harvard University) but I was unaware that you can have exact duplicates…I could certainly be wrong though. I’ll need to investigate, so that thanks for the info!
deja is right. think of how many “matt smiths” of the world we be upset to know that they can’t join facebook because there is already a matt smith. do a simple search for one of your high school or college friends and you’ll find out that there are many people with the exact same name. see this search for “matt smith” on facebook as an example: http://psu.facebook.com/s.php?q=matt+smith&init=q
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