Ideation on social media, venture capital and startups 
Leveraging Ideas
December 2007
The Archives
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12.31.07Disney to Spend $10M Per Virtual World
Social NetworkingWeb Playgrounds of the Very Young - New York Times via kwout
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12.30.07Does Size Matter?
Brands and MarketingScoble suggests that size shouldn’t matter, at least as far as traffic and audience goes. Agreed. For me, engagement matters most. I love to see in my analytics that people arrive and spend serious time reading many posts. It’s great to think people are waiting with baited breath for my next post, but that isn’t happening and I don’t particularly care. What I want is for my blog to be a resource that transcends time. When people think social media, entrepreneurship and startups, I want Leveraging Ideas to be a “must read.” Two years from now, the fact ...
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12.30.07Should I Become A Sharing Snob?
Social MediaLast week Google Reader added a feature allowing “shared” blog posts to be made available to contacts (actually you were forced into sharing, but that’s another post). Initially I thought this was an amazing addition. Since I already share articles I deem particularly worthwhile with several friends via private feed, I was excited to share and receive lots of new great feeds and posts. This concept of ‘public knowledge sharing’ is something I have done in Del.icio.us for a while. I invest a lot of time noting, organizing, and tagging my bookmarks because I see them as a real assets ...
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12.30.07I’m With Stupid: Shopdropping iPods
Brands and MarketingSeveral days before Christmas I covered the new counterculture craze of shopdropping. A shopdrop has occurred in Maryland and it’s making national headlines as well as upsetting Fake Steve. A young girl thought she was getting an iPod for Christmas but upon opening the package found a note instead: "Reclaim your mind from the media shackles. Read a book and resurrect yourself. To claim your capitalistic garbage go to your nearest Apple Store.” The thing of it is IMO the iPod actually ENABLES people to “reclaim the mind from the media shackles”… 1) iPods allow people to take advantage ...
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12.28.07Sam Huleatt’s Beautiful and Bold 2008 Predictions
Business Models, Social MediaIn no particular order: It still looks, feels and tastes like 2007. [Brilliant Post] The domain real-estate business is going to blow up. Thrice this week I heard someone describe a business model involving the purchase of high-octane URLs as key to strategy…twice from startups and once from an investment firm. Tactics are already gaining sophistication and personal real estate is key to social graph identity Web 2.0 upstarts not generating cash ...
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12.24.07Identity Through Brands
Brands and MarketingMore articles discussing the role brands and consumer products play in self-identity and personal branding... In The Only Sweater a Mom and Analyst Could Love, author Matthew Weiner describes the ‘between the lines’ nature of gift giving, “…the reality is that getting a gift is like being set up on a blind date. Like it or not, your friend or family member is sending you a message telling you in a coded way what they think you want, what you deserve and, on some level, who they think you are.” Weiner then unfolds a wonderful story, culminating in his ...
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12.23.07That frigtard thinks Windows is a superior operating system to Mac OS X
Pop CultureThe Urban Dictionary is a great site: See here ‘Frigtard’ is a great new word: Frig (derivative of fuck) + tard (retard) = frigtard (fucking retard) Urban Dictionary's example of frigtard used in a sentence is priceless: “That frigtard thinks Windows is a superior operating system to Mac OS X”
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12.23.07Shopdropping: So Dope!
Brands and MarketingThe New York Times is a running a great article highlighting a new trend in the fashion, come art, come merry prankster world known as shopdropping. The idea is to legally purchase a consumer product, take it home and “improve it," then return it back to the store racks as though it had never been purchased. Such product improvements range from artistic projects, to humor, to outlandish messages and stunts… One of my favorite concepts is “cement cuddlers.” A group of pranksters purchased cute teddy bears from a toy shop and then proceeded to fill the bears with cement. ...
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12.22.07Why Banana Republic’s Website Sucks
Business ModelsI have been thinking a lot about how particular demographics use brands as a means for self-actualization and identity. Today I was with my sister at new outdoor fashion mall in Connecticut doing some Holiday shopping. I was marveling at how Banana Republic was filled with attractive young people with charge cards and thinking what a great demographic Banana has in its stores. I began to wonder how Banana appealed to this great demo online, so when I arrived home, I typed in the URL. I was shocked! The website (IMO) is one of the most poorly designed websites for ...
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12.21.07Add Subscription Button Hidden in Google Reader
Social MediaKristy to the rescue! I have written a couple times about my annoyance with Google Reader’s new layout, and specifically, how the redesign strips away the Add Subscription button (my primary means for adding new feeds). However, Kristy, one of my amazing readers, has provided the answer… Here is the workaround To the left of the My Subscriptions Dropdown you can see a very small arrow Simply click the arrow and it will expose the Add Subscription button Thanks Kristy!
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