eBay to Buy Ning?

by Sam on December 8, 2007

eBay to Buy Ning?

Nope, but it should. Here is why.

eBay is really the master of niche social networks. Using the power of the long tail there are communities that spring up around all kinds of crazy niche goods. For example, one of my good friends is related to the Brandreth family who long ago sold pills that were thought to be a cure for all sorts of diseases. These pills were featured in Moby Dick (see here) and now, vintage pills boxes appear on eBay auctions. Shockingly the bidding can at times be fierce as family members, museums and collectors battle to acquire these incredibly niche products.

One of eBay’s weakest areas is the social identity between users; finding a better way to connect with other users outside of simply asking questions would improve the experience 10 fold. I would love to see an integration with Ning where eBay users could start and join all sorts of niche communities built around products they are bidding on. Such communities would span from African wood carvings, to baseball cards to old school Porches. Let the people connect! Plus, what better place to advertise than among groups already looking to spend money?

 

 

  • http://business-cards.jfcforum.com/2007/12/08/ebay-to-buy-ning/ eBay to Buy Ning? · Business Card Information and Deals

    [...] Original post by Leveraging Ideas : Sam Huleatt – Social Media, Venture Capital and Startup Architecture Blog [...]

  • http://www.miguelopesgarcia.com Miguel

    Nice Idea, but how about this: If Ebay would let users to comunicate and know each others better then in the ultimate scenario, people related to the X ning social network wouldn't need the ebay to xchange goods at all and saying this is saying goodbye to the ebay transaction comission which is the main profit money of the company.
    The glitch is that ebay certifies and value their custumers (done by every customer but shown and certified by ebay web site system), if you erase that from the equation at make users able to certify each others from social networks associated to the thing, then you would have a problem.

  • http://www.leveragingideas.com Sam Huleatt

    @Miguel I don't think eBay is going anywhere. eBay has built itself into a powerful brand that is really the market for online goods…it would take Ning billions in marketing to ever catch up to eBay

  • http://www.leveragingideas.com Sam Huleatt

    @Miguel I don't think eBay is going anywhere. eBay has built itself into a powerful brand that is really the market for online goods…it would take Ning billions in marketing to ever catch up to eBay