Several days before Christmas I covered the new counterculture craze of shopdropping.

A shopdrop has occurred in Maryland and it’s making national headlines as well as upsetting Fake Steve. A young girl thought she was getting an iPod for Christmas but upon opening the package found a note instead:

“Reclaim your mind from the media shackles. Read a book and resurrect yourself. To claim your capitalistic garbage go to your nearest Apple Store.”

The thing of it is IMO the iPod actually ENABLES people to “reclaim the mind from the media shackles”…

1) iPods allow people to take advantage of the long tail of music (contrast with radio or what a record store stocks)

2) iPods allow for ebooks and podcasts; often alternatives to mainstream media

3) Aside from the initial outlay, an iPod can help people build a music collection at a fraction the cost of buying hard-copy books or music

4) My guess is that from a sustainability standpoint, an iPod has a smaller footprint than publishing 100,000 paper backs

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