Disney to Spend $10M Per Virtual World

by Sam on December 31, 2007

Disney to Spend $10M Per Virtual World

Web Playgrounds of the Very Young – New York Times via kwout

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  • http://www.leveragingideas.com Sam Huleatt

    Wow. MTV has created a “Virtual Lower East Side” replicating LES in New York City:

    http://www.vles.com/

  • http://www.retailmarketingblog.com/websites/2008/01/09/disney-to-spend-10m-per-virtual-world/ Disney To Spend $10M Per Virtual World at Retail Marketing – Shopping Center Marketing

    [...] Disney To Spend $10M Per Virtual World Published by Cindy January 9th, 2008 in Websites, Online Advertising, Consumer Brands, Social Networking, Interactive Advertisement, Advertising, Virtual world. Disney’s biggest online world is Club Penguin, which it brought in in August from three Canadians in a deal worth $700 million.В  At the time, more than 700,000 members paid fees of $5.95 a month, delivering annual revenue of almost $50 million. Still, one world, even a very successful one, does not alter the financial landscape at a $35.5 billion company like Disney.В  So Disney is pursuing a portfolio approach, investing $5 million to $10 million per world to develop a string of as many as 10 virtual properties, people familiar with Disney’s plans said. [Story Found at Leveraging Ideas] [...]

  • http://www.disneylovinmom.com/ Jessie

    $5 to $10 million sounds like a lot, but really, that is fairly cheap to build something on the scale of an “online world.” Every major video game costs much more than that to create these days. Perhaps after subscriber revenues begin to come in they will reinvest in expansion.

  • http://www.disneylovinmom.com/ Jessie

    $5 to $10 million sounds like a lot, but really, that is fairly cheap to build something on the scale of an “online world.” Every major video game costs much more than that to create these days. Perhaps after subscriber revenues begin to come in they will reinvest in expansion.