This afternoon while comparing Mint to Twitter on Alexa Compete, I ran into the strangest thing:

According to Compete the top keyword driving traffic to Mint.com is - as might be expected - “Mint” and “Mint.com.”

However, the second most popular keyword driving traffic to Twitter is strangely the name “Carl Ortutay.” Strange because Carl is not the founder of Twitter. Carl doesn’t work at Twitter. In fact, Carl isn’t even a power user. The guy has 15 followers. He doesn’t even have a blog or website.

So who is this insanely powerful Internet rock star? Well, if his Tweets are any indication, he’s just a high schooler with poor grammar.

I think Compete may want to examine the metrics used to evaluate where traffic comes from

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