I'll check that one out…no one died! What's the fun in that :)

On Fri, Feb 22, 2008 at 12:19 PM, Disqus

Think your idea around 24 is not too dissimilar to an ARG I did recently with BBC Radio 1. The great thing about 'Frozen Indigo Angel' was that listeners helped us find who was responsible for infiltrating our station and plotting to subliminally message 30,000 people at our Big Weekend Festival. It all took place in the digital and real world live alongside broadcast. No one died and the world was never at risk but Paul Denchfield was our Jack Bauer and was a hero to many.

There are two schools of thought here. One is that no additional monetization is needed because fans will be more engaged and thus more inclined to purchase/be excited about the brand and return next time a purchase is needed.

The other school of thought says to maximize all immediate opportunities for generating cash. In this case, someone like Nike could compile all the submitted videos into a DVD and resell. Alternatively you could straight advertising (more traffic = more money) or just get creative and hire someone like me to sit down for a couple days and think through strategies :)