What Schwag Has the Best ROI?

by Sam on March 26, 2008

 What Schwag Has the Best ROI?

All startups seem to feel an obligatory pressure to produce schwag: T-shirts, stickers, pens, etc.

My question is what schwag has the best ROI and why?

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  • http://www.leveragingideas.com Sam Huleatt

    If anyone follows Gary Vaynerchuck on Twitter you may know he is giving schwag away under the name, Santagayvee (http://twitter.com/santagaryvee). We'll see what sort of marketing/PR this produces but it's a good idea. http://tv.winelibrary.com/santagaryvee

  • http://www.andrewbaisley.com Andrew

    At conferences, I like to give out nice bags. You're logo is carried around all day and they give people somewhere to put all those one pagers. Backpacks are good too.

  • http://www.leveragingideas.com Sam Huleatt

    @Andrew Bags are definitely a great idea…I will forever have the
    Adobe logo burned into my memory from this years SXSW

    On Thu, Mar 27, 2008 at 5:45 PM, Disqus

  • Paul D

    I don't think that the exact type of schwag matters– so long as people will use it or it is something that is so cool that people see others with it and want it. Also, having something to do with your business would help too :)

  • http://www.leveragingideas.com Sam Huleatt

    approve

    On Sun, Mar 30, 2008 at 6:06 PM, Disqus

  • http://www.marketingmystic.typepad.com Mia

    I agree, it doesn't matter what it is, as long as it's consistent with your branding and somewhat related to your product. I am not a big fan of schwag, unless it's something that's engaging, fun 'cool' or something that's useful like a bag would be my top choice.

  • http://www.leveragingideas.com Sam Huleatt

    Thanks for the comment Mia! We've recently made some stickers for
    Workstreamr…email me your address and I'm happy to send you some

  • http://www.leveragingideas.com Sam Huleatt

    Stickers for the tech geeks definitely. We've had great success with
    Sticker Giant: http://www.stickergiant.com/

    Moo also has great stickers

    Any other good suggestions?

  • http://ceezer.org Cesar Torres

    Stickers for techy nomads are the way to go I think. Give a geek a cool sticker and on his a-laptop it will go. Apple has even done this and give people those white apples to put on their cars, further creating their brand cult. You would never see this work with a Windows/Microsoft sticker.

  • http://www.leveragingideas.com Sam Huleatt

    Stickers for the tech geeks definitely. We've had great success with
    Sticker Giant: http://www.stickergiant.com/

    Moo also has great stickers

    Any other good suggestions?

  • http://c3sart.com Cesar Torres

    Stickers for techy nomads are the way to go I think. Give a geek a cool sticker and on his a-laptop it will go. Apple has even done this and give people those white apples to put on their cars, further creating their brand cult. You would never see this work with a Windows/Microsoft sticker.

  • http://www.leveragingideas.com Sam Huleatt

    Stickers for the tech geeks definitely. We've had great success with
    Sticker Giant: http://www.stickergiant.com/

    Moo also has great stickers

    Any other good suggestions?