Entrepreneurship, Leadership and Life by Sam Huleatt

Startup Marketing Plan: Metrics and Strategy

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At Workstreamer I’m in charge of marketing and strategy.

As I have begun developing our marketing, I have become deeply bothered by the lack of resources available to marketing strategists of early early-stage companies. Aside from the awesome work and insights of Dave McClure and Andrew Chen there seems to be a real lack of resources.

Distribution of a new company is maybe more important than the product itself. Yet, everywhere you look online, all you find are blogs about web-design, venture capital and branding. Yes, there are generic marketing blogs, but how you market a new web service is a unique beast. So where the blogs written by top strategists? Where are the articles dealing with how you ‘scale’ or ‘bootstrap’ a marketing campaign?

Starting Monday I’m going to devote the next couple months to discussing the marketing strategies and tactics we will deploy with Workstreamer. This should be a great learning experience for me personally. I have never marketed something on this order of magnitude before and expect that success or failure there is much to be shared. In the spirit of being open and transparent, I’m hoping my thoughts will generate feedback, comments and discussion. Hopefully this information will also help out others in my same position.

Startups have been marketed in all sorts of ways. Here is a short list of well-known examples:

One great resource I have been visiting is the blog, Startup Review. Startup review interviews founders of successful companies and then creates mini case studies. They even have a section devoted to ‘launch strategy.’

Top indicators for Internet Startup Success [Startup Review]:

1. Define a previously unrecognized niche

2. Strong ability to leverage natural search as the primary means of user acquisition

3. Service that empowers people to make a living

4. Free (or near free) alternative for a previously high cost service

5. True viral distribution potential

6. Ability to jump-start user acquisition through distribution partnerships

7. Story that lends itself to mainstream PR

—Other Posts in this Series:

  • http://500hats.typepad.com dave mcclure

    awesome sam, looking forward to reading your stuff :)

    (funny, i was just getting ready to reference Nisan's Startup Review blog, and then i saw you already had it linked above!)

    a few other bloggers / authors / reference sites that might be worth checking out:
    - Kathy Sierra, Creating Passionate Users
    - Amy Jo Kim, ShuffleBrain (see her “Putting the Fun in Functional” preso, awesome)
    - Noah Kagan, OkDork (see “Learning Viral”)
    - Dan Olsen, Olsen Solutions (see his “Web 2.0 Product Mgmt” preso)
    - MarketingSherpa
    - GrokDotCom / Conversion Marketing (Jeff & Bryan Eisenberg)
    - RedEye VC / A VC / Feld Thoughts (Fred Wilson, Josh Kopelman, Brad Feld)
    - … i'm sure i'm forgetting a few more here. will add if i think of them.
    guessing Andrew also has several favorites linked on his blog Futuristic Play too.

  • http://www.leveragingideas.com Sam Huleatt

    Dave this is awesome! Thanks so much for the links…we all hugely
    appreciate the work you're doing….you're the master :)

    Sam

  • http://www.mymarketingcoach.com/ Robert Fenn

    Please simply the marketing concept. It has become so complicated by not using common everyday language and examples. Can people understand what you are talking about? We go about in a vague manner to help people understand marketing concepts. Most people have a new clue! Like me. I would like to see a clear, simple and do-able marketing tip' Lets call it marketing for Dummies! Use lots and lots of examlpes, pl

  • http://www.wirelessemporium.com/brand.asp?brandid=20 Htc Touch Pro Accessories

    Very good strategy to implement while starting marketing …

    Good one mate

  • http://www.let-poker.com/mega-moolah.html mega moolah

    Nice overview. I would add twitter. It is very useful to promote you as the owner of some startup.

  • http://InstantPrivateLabelVideos.com/ PLR Videos

    It's indeed very crucial that you have a viable marketing plan in your online ventures. Thanks for sharing your tips and tools. I utilize most of the social networks and blogging sites you mentioned. They are indeed very worth the while. :)

  • http://www.leveragingideas.com Sam Huleatt

    glad to hear it and thanks for the feedback!

  • http://www.leveragingideas.com Sam Huleatt

    glad to hear it and thanks for the feedback!

  • staffing33

    This is very important strategy to implement marketing.
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  • kekela
  • kekela

    From now on the market, the search engine marketing is a better way.

    how to make money online

  • kekela

    Marketing is the study I prefer a course in the hope of lot of discussion.

    bidz jewelry

  • kekela

    Marketing is the study I prefer a course in the hope of lot of discussion.

    bidz jewelry

  • kekela

    From now on the market, the search engine marketing is a better way.

    how to make money online

  • kekela

    Marketing is the study I prefer a course in the hope of lot of discussion.

    bidz jewelry

  • http://www.whitehatcopycatbonus.com Whitehat Copycat

    Good list with the exception of Twitter… I would probably add that on there too.

  • http://leveragingideas.com/ Sam Huleatt

    Absolutely!

    Glad I could be of help! Are you working on a startup now?

    Sam

  • izoelkantor

    hi Sam, great post about the indicators for the Internet Startup Success, this information is very useful and add insight for me, for running an online business, thanks bisnis

  • http://leveragingideas.com/ Sam Huleatt

    Absolutely!

    Glad I could be of help! Are you working on a startup now?

    Sam