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Slide Giving Up on Facebook? What’s It Really Mean?

From Alley Insider:

Slide, the company that makes Facebook’s most popular apps, says it’s done making new ones for the social network. Keith Rabois, VP of strategy and business development, told us this week that the company wants to concentrate on making the existing apps like FunWall and Top Friends better — and ultimately figure out how to generate real money from them.

…Read between the lines here, and you can see a slightly different story: Slide is saying that the great Facebook app land-grab, which kicked off a year ago, is over. And it’s ended up with the best property.

I find this development very interesting. You would assume that Max still talks to Peter regularly and by default Mark. If real opportunity were to be had on Facebook, Slide should thus be best positioned to take advantage of it. The fact that Slide is seemingly moving away from innovating on the Facebook platform either indicates that something new is coming to Facebook and Slide wants to re-focus resources there — or it means Facebook is in serious trouble.

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  • Unfortunately, we've seen that with new applications, it's nearly impossible to gain serious traction, even with a large app-maker like slide.

    From a development perspective, developers are VERY frustrated right now with Facebook. The platform is scheduled to undergo major changes in the next two months, and many major technical questions remain unanswered. As a Facebook developer, I have unfortunately been put in the situation of telling some clients to hold off on their projects until we know more about the changes. That itself is unacceptable.

  • Jordan

    Better to be lucky than good? Will be interesting to see what RockYou does.

  • Hey Zvi…I agree with you in principle except that the Polo/Ralph
    Lauren page I created now has 25,000+ fans with NO MARKETING. So it
    must still be possible to gain serious traction, no?

  • Yes, though lucky is an unsustainable business model.

  • Depending on what they want to do, they'll have a new option soon :)

  • Dan

    It's called Facebook Connect and will make the current platform obsolete.

  • @dan Or is it called Open Social? You may be right that those are the
    better areas for Slide though…

  • That's for a fan page. The viral loop is very different for Fan Pages, and are already associated with a known brand name. People become a fan because they see the friend likes a brand, and they already know/like the brand themselves.

    Applications are a whole different ball of wax.

  • @Zvi Point well taken. They are very different

  • Dan –
    Facebook Connect is a completely separate concept. Facebook Connect is an extension of the platform that allows third party websites to access your information when you are not in Facebook. It doesn't replace the current platform – when you are navigating around Facebook, Connect has no involvement.

  • Yeah! you are right Zvi Band and I really agree on what you said. Nice comment.

  • Thanks Miranda!

  • Sam thank you so much for sharing your insight. I like you dude!

  • Sam thank you so much for sharing your insight. I like you dude!

  • There is currently quite a lot of information around this subject on the net and some are most defintely better than others. You have caught the detail here just right which makes for a refreshing change – thanks.