Comments on: The Long Tail and Mimetic Desire

By: royalsneakers

royalsneakers — Wed, 12 May 2010 06:09:33 +0000

Rumors have been circulating for a while now regarding a 2010 release of the Air Jordan X (10) “Chicago,” nike air max 1 but we have not seen any sort of confirmation in the form of catalog images or words from Jordan Brand representatives. But today, we are extremely proud to present a SneakerFiles nike air max 2010 exclusive confirmation that the Air Jordan X (10) will drop this month as a quickstrike release. Not just any Air Jordan 10, but rather nike air max 95 the Chicago colorway with 45—the number Michael Jordan wore when he came back from retirement—on the ankle. nike air max 90 This colorway of the AJ 10 is one of the most popular nike air max nl styles ever created, and will surely result in lines outside stores for days and may even cause riots. The Air Jordan X (10) “Chicago 45″ will release at only 150 sneaker stores across the United States with each retailer only receiving 23 pairs. Be sure to check out the additional photos and information after the jump!

By: bveeresh1

bveeresh1 — Mon, 01 Mar 2010 12:01:07 +0000

its very good if the engine is biaises towards big title, you'll got the same effect, if it's more fine grain in its suggestion algorithm, then you're DRIVING the consumer to diversity.

By: impossibleape

impossibleape — Sun, 20 Jul 2008 22:32:47 +0000

Hi
Very interesting but I think there is a perfectly good and memeetic reason why people want to be out ahead of the pack.
The desire to find the new and unique is not so much a desire to have the new and unique but rather to be seen as to have the new and unique....this will make them appear to possess the qualities of taste, perspecasity, creative flair and so on. The memetic desire in this case is to emulate the trend setters, to be the fashion leader, and so to be the one others envy.

Also the desire to be different is not the same as the desire to be utterly different. These types mostly want to be less like the unwashed masses and more like the insightful and noble few.

But once the trend is set by these types the unwashed may take note and soon the market will be flooded with the products the 'out-in-fronters' once owned. The 'better than thou's' will have to seek out new unfamiliar products and life styles to demonstrate their superiority over the rest of us copy cats who follow them.
And the memetic beast continues to chase its collective tail......

By: impossibleape

impossibleape — Sun, 20 Jul 2008 18:32:47 +0000

By: dominic

dominic — Wed, 16 Jul 2008 17:29:46 +0000

Very interesting post.

What strikes me in these analysis is that everything is said as if the "consumer" was something static, solid and not a variable !

In other words, if social media changes the way consumer behaves towards " we don't know what", then both mimetic and long tail questions are irrelevant.

As an illustration, Karp's point" people want to read what other people are reading"

a) Most of the teen I know do not read. Period. Or they read "things" that do not have names like a book or a magazine but Myspace and SkyBlog entries.
b)Also, how do you know what other people are reading? in a pre web2.0 model, thru big TV ads and newspaper articles. In a web2.0, thru amazon recommendation engine... if the engine is biaised towards big titles, you'll got the same effect, if it's more fine grain in its suggestion algorithm, then you're DRIVING the consumer to diversity.

The later is interesting since it could blend mimetic and long tail :-)

By: dominic

dominic — Wed, 16 Jul 2008 17:11:26 +0000

Very interesting post.

What strikes me in these analysis is that everything is said as if the "consumer" was something static, solid and not a variable !

In other words, if social media changes the way consumer behaves towards " we don't know what", then both mimetic and long tail questions are irrelevant.

As an illustration, Karp's point" people want to read what other people are reading"

a) Most of the teen I know do not read. Period. Or they read "things" that do not have names like a book or a magazine but Myspace and SkyBlog entries.
b)How do you know what other people are reading? in a pre web2.0 model, thru big TV ads and newspaper articles. In a web2.0, thru amazon recommandation engine... if the engine is biaises towards big title, you'll got the same effect, if it's more fine grain in its suggestion algorithm, then you're DRIVING the consumer to diversity.

The later is interesting since it could blend mimetic and long tail :-)