Comments on: Hmm. The Future of Product Placement

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By: Learning Calculus

Learning Calculus — Fri, 12 Sep 2008 05:00:02 +0000

I think you're right. When it comes to ads there isn't anything very new. Who knows what might happen in a few years though. Maybe google will add something new within a few years.

By: Joe

Joe — Fri, 12 Sep 2008 01:53:30 +0000

It seems like what is being discussed here is how product placements in videos could be used in tandem with the adsense heatmap to generate a new advertising model for web-based content. Am I getting that right?

If I am, I think that it is right in saying that there is nothing really revolution here – but there really hasn't been anything revolutionary in terms of advertising in ages. The goal is always to make a sale and I don't see that changing anytime soon!

By: Learning Calculus

Learning Calculus — Fri, 12 Sep 2008 01:00:02 +0000

I think you're right. When it comes to ads there isn't anything very new. Who knows what might happen in a few years though. Maybe google will add something new within a few years.

By: Learning Calculus

Learning Calculus — Fri, 12 Sep 2008 00:00:02 +0000

I think you're right. When it comes to ads there isn't anything very new. Who knows what might happen in a few years though. Maybe google will add something new within a few years.

By: Joe

Joe — Thu, 11 Sep 2008 21:53:30 +0000

By: jamtoday

jamtoday — Thu, 11 Sep 2008 08:12:53 +0000

just reblogged: http://jamtoday.beehold.us/post/49673337/re-blo...

By: jamtoday

jamtoday — Thu, 11 Sep 2008 08:07:18 +0000

I think when product placement is called out, it ruins it. Isn't it
supposed to be covert?

I think theres much more likely to be an informal system.

Imagine on facebook, my name is Markie Mark, and I have 3,000 friends
and 10,000 fans because I have nice abs.

Maybe I'll agree to get free stuff, from high-end brands, in exchange
for that to be broadcast to my network. This way, we don't have the
poor intermediary of pictures and video. Of course, if I'm getting
free underwear from Calvin Klein, that's probably what I'll wear.

By: Sam Huleatt

Sam Huleatt — Thu, 11 Sep 2008 07:42:08 +0000

Got it. There is some image recognition service I hear of...I'll have
to look it up

It would also be interesting if premium video content was made
available free as long as users watch with product placements being
called out (like pop-up video from VH1, maybe). That was you could
watch a movie, or a 'premium show' like Entourage for free and the
distributor get something too