[Our investment in Stocktwits] fits squarely in one of the two main areas that comprise our network – those applications or services that take unstructured data and structure it, in a way that provides value to a user, advertiser or publisher (or all three).
Our wholly unoriginal thought is that the world of “mediaâ€� is combining, or becoming closer, with user content, to form a new kind of media. One of the implications of user content is that there is “data exhaustâ€� that results therefrom – data that is, as a result of being user generated, definitionally unstructured.
Stocktwits takes financial related data – using Twitter today as the content production platform (continuing the march of Twitter from application to platform, as Scott Rafer once told me) but easily applied to many places – and structures it, by stock, user, reputation, etc., thereby adding value at multiple steps of the way, to multiple participants. Thus, using this new platform, a new form of content is created, which can be used in new ways. We believe there is alot of value in that model.
