Is Advertising at the End of the Road?

by Sam on November 14, 2008

Assuming the economy comes back from the recession-depression thing that it’s in now, when it does, we will have completely moved on from advertising….

…No one needs advertising, and there are much better ways to sell products.

Remember that perfectly targeted advertising is just information…

-Dave Winer

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  • http://blog.ecairn.com laurent

    Not sure baaad advertising will disappear because of the hit its taking with this recession…it will disappear when we will have truly moved from a flat virtual world where you find things with keywords to a niche-network/community world where information is transmitted through people. 'Google organizes the world info' is pointless as communities will organize the communities info by themselves. Advertisers (oops…) will just have to engage/participate in them, of course where they're relevant and can provide good info to the community.

  • http://www.leveragingideas.com Sam Huleatt

    I agree with you Laurent…I disagree with Dave. Advertising will stick around even if it takes other shapes. I think advertising can do something to transform consumers into ads themselves. I actually like Facebook Bceaon in anonymized form…it's a great discovery engine. I'd love to figure out a way to get a discount on something when I decide I want to buy it…community will definitely play a bigger role as will video

  • http://zviband.com Zvi Band

    Marketing will always continue on in some way. I've spent a lot of effort dealing with social media marketing and WOMM.

    The bigger question is: if displaying ads are no longer a viable method of income, what business model does virtually every startup move to?

  • http://www.leveragingideas.com Sam Huleatt

    Tupperwear parties?

  • http://zviband.com Zvi Band

    I was thinking bake sales or girl scout cookies.

    Or stealing your personal information and blackmailing you.

  • http://www.leveragingideas.com Sam Huleatt

    Ha!

    Actually wouldn't be amazing if suddenly Google was like “we're going
    to make everyone's search histories index-able and public unless
    you're a premium account holder? That would be something.

  • http://zviband.com Zvi Band

    That is every googlephobe's fear!

  • http://www.businessgrowthconsultant.com/category/business-growth/business-growth-strategies Mary Ann

    Nobody should underestimate the positive effect of advertising, especially when everybody else seems to be reducing. It just might be possible to turn our whole situations around when we look and act positively.

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