Search Query Statistics

by Sam on May 20, 2011

WHAT PERCENTAGE OF SEARCH QUERIES ARE…

Commerce or Product Related?
Product & sercices ~19% 

According to comScore Inc., eBay handled more than 2 billion U.S. product searches in the third quarter. 1 Amazon saw 847 million, while Google handled 226 million product searches over the same period. Source: http://www.ebayinc.com/content/p...

Have “Local” Intent?
Around 20% of all searches http://www.elocaldevblog.com/goo… and around 33% of mobile searches http://www.mobilemarketingwatch….

Are Adult Related?
~18%

We analyzed the distribution of informational goals in the tagged corpus (Figure 2a). We found that the largest category was Products and Services, describing 19% of all queries. The second largest category was Adult Content covering 18% of the queries. The smallest category was Weather, which occupied less than one percent of all queries. ftp://ftp.research.microsoft.com… 

Are Music Related?
According to this Hitwise article from Oct. 2009, “Google sent 1.48% of their total visits to the Music category” and “Out of the top 1000 search terms that took place on Google last week, 6% were music-related (includes bands, music services and content).” http://weblogs.hitwise.com/heath…

Are Location Related?
On the Web, about 20%. On smartphones, about 33%

Are for People?
4% according to Bing in the Facebook-Bing announcement on October 13, 2010.

Are Weather Related?
~1%

Bonus: What percent of revenue comes from travel-related queries?
10%. Cites a JP Morgan estimate in an article on Google’s acquisition of ITA http://www.businessinsider.com/w…

All information compiled/taken from Quora answers

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{ 4 comments… read them below or add one }

Andrew June 3, 2011 at 5:07 pm

This info is very good thanks. As an online marketer this information is something I always like seeing, I will be sure to come back and check out the blog more often.

Sam Huleatt June 3, 2011 at 6:16 pm

Thanks Andrew! See you again soon

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