Search as you type is pretty nifty and really begins to move search away from the results page — I find google’s search box suggestions to really influence my next few clicks.
So what if Google started adding “sponsored suggestions” that clicked through to a specific website or app? This could definitely be an enormous money maker from an advertising perspective and I’m surprised it hasn’t gotten more press/chatter. Perhaps it’s a little too compromising for Google, but I could see the third or fourth term being “sponsored”.
If done correctly, the CPMs would be enormous.