Entrepreneurship, Leadership and Life by Sam Huleatt

Ad:Tech NY Conference to Highlight Expanded Startup Contest

Some exciting news for media and advertising startups! – The ad:tech conference has expanded its Startup Spotlight Series and will be running a much larger contest at this year’s New York City conference in November. The contest will feature numerous startups vying to pitch the marketing teams of four major brands: Gap, Unilever, GE and one yet to be announced.

Startups will compete to win an RFP from one of the aforementioned brands, focused within the following verticals: Gap — Shopper Marketing, Unilever — Mobile Commerce, GE — Data & Analytics and ?? — Social TV & Video.

Submissions are being accepted through Friday, August 24 (link to apply is below).

16 finalists will then be given the opportunity to exhibit FREE at the show, plus pitch live on-stage in front of a panel of brand managers and VC’s.

I recently spoke with organizer Tameka Kee and was really impressed with the effort ad:tech is making to highlight promising media startups. We need more people helping to shine the light on promising media companies. While many incubators have done a great job helping companies connect with investors, connecting companies to brands and agencies can be equally as beneficial.

As I have in years past, I’ll be attending in November and am looking forward to seeing this latest iteration of the Startup Spotlight Series!

Startups! –Apply Here: http://bit.ly/MySeVY
Attend ad:tech NY 2012: http://bit.ly/MOQPbC


Additional Coverage: Ad Exchanger