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	<title>Leveraging Ideas &#187; Uncategorized</title>
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	<description>Ideation on economics, media, venture capital and startups</description>
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		<title>Why I Can&#8217;t Read Novels Anymore</title>
		<link>http://www.leveragingideas.com/2008/02/04/why-i-cant-read-novels-anymore/</link>
		<comments>http://www.leveragingideas.com/2008/02/04/why-i-cant-read-novels-anymore/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 18:47:56 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[attention span]]></category>
		<category><![CDATA[information overload]]></category>
		<category><![CDATA[information whore]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media consumption]]></category>
		<category><![CDATA[novels]]></category>
		<category><![CDATA[techmeme]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/2008/02/04/why-i-cant-read-novels-anymore/</guid>
		<description><![CDATA[Over the past year or more I have become a complete information whore. At first I viewed this as a real asset â€“ I knew everything. Names of all the big players in startups and tech: VCs, founders, new industry competitors, etc. I had access to information no one else knew about; I felt a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p class="MsoNormal"><span style="color: black;"> </span></p>
<p class="MsoNormal"><span style="color: black;"><!--[if !supportEmptyParas]--><!--[endif]-->Over the past year or more I have become a complete information whore. </span></p>
<p class="MsoNormal"><span style="color: black;"><!--[if !supportEmptyParas]--><!--[endif]--> At first I viewed this as a real asset â€“ I knew everything. Names of all the big players in startups and tech: VCs, founders, new industry competitors, etc. I had access to information no one else knew about; I felt a step ahead of the game. </span></p>
<p class="MsoNormal"><span style="color: black;"><!--[if !supportEmptyParas]--><!--[endif]--> I have optimized my ability to consume niche information rapidly: reading blog posts via Google Reader and applying tags (340 subscriptions to blogs on social media, venture capital and tech/economics). Daily I consume and tag 30+ websites and articles found by the 94 people whose bookmarks I subscribe to via Del.icio.us. In addition, I make use of various alerts and aggregators like <a href="http://www.techmeme.com/">Techmeme</a>. </span></p>
<p class="MsoNormal"><span style="color: black;"><!--[if !supportEmptyParas]--><!--[endif]--> However, recently two things have happened</span></p>
<p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in"><span style="color: black;"><!--[if !supportEmptyParas]--><!--[endif]--> 1)<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; font-family: 'Times New Roman';"> </span></span><!--[endif]--><span style="color: black;">Information has become â€˜commoditized&#8217; and to â€œme too-yâ€�</span></p>
<p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in"><!--[if !supportLists]--><span style="color: black;">2)<span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; font-family: 'Times New Roman';"> </span></span><!--[endif]--><span style="color: black;">My ability to read for pleasure has disintegrated</span></p>
<p class="MsoNormal"><span style="color: black;"><!--[if !supportEmptyParas]--><!--[endif]--> Information has become â€˜commoditized&#8217; in the sense that websites like Techmeme now have powerful algorithms to find niche content and expose it. This strips away any competitive advantage I felt in dutifully â€˜hunting&#8217; for information. Likewise, Techmeme hurts â€˜long<span> </span>tail content&#8217; (despite what you may hear) because it forces authors to all write about the same topics in order to gain readership/traffic. It also means that all readers have access to the same information: it&#8217;s no longer a competitive advantage to be the most well read-guy in the room. Plus, because of the â€˜me too&#8217; effect, it&#8217;s less likely that really great innovative insights will emerge. How many takes can people possibly have on Facebook&#8217;s latest announcement? I now get more information out of reading a post&#8217;s comments than I do the actual article.</span></p>
<p class="MsoNormal"><span style="color: black;"><!--[if !supportEmptyParas]--><!--[endif]--> Also, and perhaps tragically, my ability to read for the sake of pleasure has greatly faltered. I am now trained like clockwork to scan for keywords and main points; reading detailed monologues such as those found in novels has become too boring to maintain my interest. In my new world, rather than read a book, I&#8217;m more likely to read the book&#8217;s Wikipedia page and then individually research the conclusions/topics. A book&#8217;s prose is just filler. When I do read lengthy pieces, I find myself skipping ahead in chapters to reach conclusions. For someone who write often and used to love literature, I know I&#8217;m this is not a good thing.</span></p>
<p class="MsoNormal"><span style="color: black;"><!--[if !supportEmptyParas]--> </span><span style="color: black;">However, I also know I&#8217;m not the only one living a world of information overload and rapid dissection. Service like Twitter, as great as they are, put the emphasis on breaking news and facts, but take away from the craft of articulating and analyzing. All this makes me wonder if the future of literature and news is in shorter, factual form? 200 character maximums and short snappy prose like we see popular in Japan, could soon displace traditional literary conventions.</span></p>
<p class="MsoNormal"><em><span style="color: black;"><strong>Related Posts:</strong> </span><a href="http://www.leveragingideas.com/2009/01/26/exponential-times/">Exponential Times</a>, <a href="http://www.leveragingideas.com/2008/05/12/top-down-selection-sifting-for-quality-information/">Top Down Selection: Sifting for Information</a> and <a href="http://www.guardian.co.uk/technology/2008/feb/07/internet.literacy" target="_blank">Should I Become a Sharing Snob</a></em></p>
<p class="MsoNormal"><strong>Update: </strong>Sean Murphy has a <a href="http://www.skmurphy.com/blog/" target="_blank">good follow-up post</a> to our exhange in the comments on this post. Also, SEOmoz has a great post <a href="http://www.seomoz.org/blog/why-dont-we-read-and-how-much-do-we-read-on-the-web" target="_blank">confirming that people don&#8217;t read long passages of text</a> and The Guardian has an <a href="http://www.guardian.co.uk/technology/2008/feb/07/internet.literacy" target="_blank">interesting article</a>.</p>
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		<slash:comments>12</slash:comments>
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		<title>Valentine&#8217;s Mobile Phone Ratios Are In!</title>
		<link>http://www.leveragingideas.com/2007/02/22/valentines-ratio-game-mobile-ratio-game-opposite-gender-peaches-porn-star-name/</link>
		<comments>http://www.leveragingideas.com/2007/02/22/valentines-ratio-game-mobile-ratio-game-opposite-gender-peaches-porn-star-name/#comments</comments>
		<pubDate>Thu, 22 Feb 2007 18:08:41 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[My Experiences]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=213</guid>
		<description><![CDATA[Okay, so the results are in from the Valentine&#8217;s Mobile Phone Ratio Game. These ratios are being examined to see if our cell phones contain &#8220;hidden data&#8221; providing insight into our dating ethos. Our judge (Mystery Man Dan, who btw is single) has passed his decrees. Unfortunately a few people on my &#8217;tagged list&#8217; didn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img src="http://www.leveragingideas.com/wp-content/uploads/2007/02/cell-data.jpg" id="image212" alt="Valentines Mobile Phone Ratios Are In!"  title="Valentines Mobile Phone Ratios Are In! photo" /><br />
Okay, so the <strong>results are in from the <a href="http://www.leveragingideas.com/?p=207" target="_blank">Valentine&rsquo;s Mobile Phone Ratio Game</a>.</strong> These ratios are being examined to see if our cell phones contain &#8220;hidden data&#8221; providing insight into our dating ethos. Our judge (Mystery Man Dan, who btw is single) has passed his decrees. Unfortunately a few people on my &rsquo;tagged list&rsquo; didn&rsquo;t want to play, but for those who did, I hope you can find some meaning here:</p>
<p>key &#8211; [ratio, exes, creeps, possibilities]</p>
<p><strong>PSN: &#8220;Wonder John&#8221; 2.59, 0, 1, 4</strong></p>
<p>With a ratio of 2.59 and zero exes, you are quite the anomaly among this group. This either means one of 2 things: A.) You are an absolute player, or B) You tend to land in that grey &rsquo;friend zone&rsquo; way too often. Either way, you should have more &#8220;possibilities&#8221; based on your high ratio of 2.59 to 1.</p>
<p><strong>PSN: &#8220;Peaches Shenandoah&#8221; 1.23, 11, 0, 4</strong></p>
<p>Do I have this straight? &#8220;Peaches?&#8221; Not sure I can get over this gem of a name &rsquo;â€œ you should have it legally changed. Your ratios seem to be fairly even, but what an impressive resume with 11 exes still in your phone! You must have leave relationships on good terms &rsquo;â€œ can you teach me how? This tells me you&rsquo;re a popular gal and a social butterfly.</p>
<p><strong>PSN: &#8220;Annie Gawain&#8221; .34, 6, 1, 1</strong></p>
<p>A .34 ratio? Hmm&#8230;.you don&#8217;t seem to have trouble meeting people, based on the 6 exes, so this makes me wonder if a bad experience resulted in a mass delete of the opposite gender, or if you&rsquo;re married? I&#8217;d spice it up a bit: Your possibility count (1) really needs to be expanded; there is nothing wrong with taking numbers, just give out fake ones. While you may be a &rsquo;girl&rsquo;s girl&rsquo; or a &rsquo;guy&rsquo;s guy&rsquo; the early bird takes the worm.</p>
<p><strong>PSN: &#8220;Cassie Timber&#8221; .59, 3, 0, 2</strong></p>
<p>Aren&#8217;t you the one that loves to gossip all day with your girlfriends about other girls&#8217; lives&#8230;..I tend to think you love hanging out with your girlfriends, and are pretty happy with that as it is. Most weekends are &#8220;girls nights&#8221; filled with &#8220;choco-tinis&#8221; and loungy-type bars&#8230;.I also tend to think that although you meet creeps every now and then, you don&#8217;t care enough to keep them in your phone just in case they call &#8211; you are a straight call screener, and don&#8217;t answer ANY numbers that aren&#8217;t in your phone already.</p>
<p>Note: I gave the judge all our ratios anonymously, so I love my personal analysis (Cassie Timber). Also, as I was poking around I found reference to &#8220;<a href="http://www.vibelet.com/" target="_blank">Purring Kitty</a>&#8221; technologies, offering to turn your cell phone into a vibrator! Go figure.</p>
<p>So, Comments? Suggestions? Do you think there is any merit behind this data?</p>
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		<slash:comments>3</slash:comments>
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		<title>Tuesday&#8217;s Tip: Free GMAT Intro in New York City</title>
		<link>http://www.leveragingideas.com/2006/12/05/gmat-free-mba-intelligrad-test-exam/</link>
		<comments>http://www.leveragingideas.com/2006/12/05/gmat-free-mba-intelligrad-test-exam/#comments</comments>
		<pubDate>Tue, 05 Dec 2006 17:05:20 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[gmat]]></category>
		<category><![CDATA[nyc]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=120</guid>
		<description><![CDATA[Are you considering an MBA? Start with a comprehensive look at the GMAT! You are cordially invited to meet the experts from ManhattanGMAT at a complimentary preview class and open house. You&#8217;ll learn test basics (scoring &#38; content), preparation essentials, principles of adaptive testing and why competitive scores demand more than short cuts and tricks. [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img src="http://www.leveragingideas.com/wp-content/uploads/2006/12/097657090401lzzzzzzz.thumbnail.jpg" id="image119" alt="Tuesdays Tip: Free GMAT Intro in New York City"  title="Tuesdays Tip: Free GMAT Intro in New York City photo" /></p>
<p>Are you considering an MBA?</p>
<p>Start with a comprehensive look at the GMAT! You are cordially invited to meet the experts from ManhattanGMAT at a complimentary preview class and open house. You&rsquo;ll learn test basics (scoring &amp; content), preparation essentials, principles of adaptive testing and why competitive scores demand more than short cuts and tricks. You also get four strategies to use with any preparation program, as well as special discounts and giveaways.</p>
<p>Sessions coming up:</p>
<p>Thursday, December 7th: 138 West 25th Street, 9th floor (6:30 &#8211; 8:30 pm)</p>
<p>Sunday, January 7th: Virtual, so you can attend from home (1:00 &#8211; 2:00 pm)</p>
<p>Thursday, January 11th: 138 West 25th Street, 9th floor (6:30 &#8211; 8:30 pm)</p>
<p><strong>Note from ManhattanGMAT: </strong><em>Preview classes take place each month, so if you can&#8217;t make one of these, check the website for other options. Refreshments will be served at our events on site, and students are invited to come prepared with lots of questions, as the team will stick around after the class ends.</em></p>
<p><a href="http://www.manhattangmat.com/free-gmat-prep-blist.cfm" target="_blank">Click here to sign up</a><br />
or send an email to studentservices@manhattangmat.com. You can also call 800-576-4628 to sign up over the phone.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>It Does a Body Good</title>
		<link>http://www.leveragingideas.com/2006/11/30/milk-spill-drop-supermarket-debate-intelligrad/</link>
		<comments>http://www.leveragingideas.com/2006/11/30/milk-spill-drop-supermarket-debate-intelligrad/#comments</comments>
		<pubDate>Fri, 01 Dec 2006 04:35:25 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=114</guid>
		<description><![CDATA[I apologize for several posts in a row focused on Google I guess I have been milking them for all they&#8217;re worth. Here is a debate my roommate and I have recently had: If you were to drop a plastic jug of milk in the supermarket from about waist high, would the gallon explode over [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I apologize for several posts in a row focused on <a target="_blank" href="http://www.leveragingideas.com/www.google.com">Google</a> I guess I have been milking them for all they&#8217;re worth.</p>
<p>Here is a debate my roommate and I have recently had:</p>
<p>If you were to <strong>drop a plastic jug of milk in the supermarket</strong> from about waist high, would the gallon explode over the floor, or would the tear-away seal be able to withstand the impact </p>
<p>What do you think?</p>
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		<item>
		<title>Sorry for the Technical Difficulties!</title>
		<link>http://www.leveragingideas.com/2006/11/15/sorry-for-teh-technical-difficulties/</link>
		<comments>http://www.leveragingideas.com/2006/11/15/sorry-for-teh-technical-difficulties/#comments</comments>
		<pubDate>Wed, 15 Nov 2006 18:57:15 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=92</guid>
		<description><![CDATA[We are making some changes to our blog&#8230;.sorry for the technical and viewing problems&#8230;we should be back up and running in a few hours]]></description>
			<content:encoded><![CDATA[<p></p><p>We are making some changes to our blog&#8230;.sorry for the technical and viewing problems&#8230;we should be back up and running in a few hours</p>
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		<item>
		<title>Addendum to our 2.0 Campus Rankings</title>
		<link>http://www.leveragingideas.com/2006/11/09/addendum-to-our-20-campus-rankings/</link>
		<comments>http://www.leveragingideas.com/2006/11/09/addendum-to-our-20-campus-rankings/#comments</comments>
		<pubDate>Fri, 10 Nov 2006 06:34:06 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Campus Chatter]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=86</guid>
		<description><![CDATA[Looks like a few people have taken note of our 2.0 rankings posted the other day. I am including a bit more information here: How are these rankings different from other rankings? Technology-On-Campus isn&#8217;t about what it used to be about. &#8220;Others&#8221; rank schools based on &#8217;most wired&#8217;: looking at the number of computers per [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Looks like <a title="a few people have taken note" target="_blank" href="http://devel2.njit.edu/serendipity/index.php?/archives/191-Top-10-Web-2.0-Colleges.html">a few people have taken note</a> of our 2.0 rankings posted the other day.</p>
<p>I am including a bit more information here:</p>
<p><strong>How are these rankings different from other rankings?</strong> Technology-On-Campus isn&#8217;t about what it used to be about. &#8220;Others&#8221; rank schools based on &rsquo;most wired&rsquo;: looking at the number of computers per student and wifi access. Times have changed &#8211; technology is no longer about hardware.</p>
<p><strong>Why are these rankings important?</strong> These ranking are important because they represent campuses that are staying current with new media. How a school uses technology to engage its community is equally as important as its on-campus facilities. You only spend four years on campus, but you are a graduate for life. Schools promoting new technology will be the future leaders</p>
<p>A link to a cleaner version of the rankings <a title="Top 10 2.0 Campuses" target="_blank" href="http://www.leveragingideas.com/TitleDetails.aspx?TitleID=66&#038;CatID=4">can be found here</a> and we will soon have a much more professional version ready, since apparently posting rankings in a &#8220;blog&#8221; isn&#8217;t official enough!</p>
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		<title>T-Shirts Available!</title>
		<link>http://www.leveragingideas.com/2006/11/05/t-shirts-available/</link>
		<comments>http://www.leveragingideas.com/2006/11/05/t-shirts-available/#comments</comments>
		<pubDate>Sun, 05 Nov 2006 20:26:59 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=79</guid>
		<description><![CDATA[Get &#8216;em while they&#8217;re hot Order on the IntelliGrad website, or shoot us an email info@IntelliGrad.com to order]]></description>
			<content:encoded><![CDATA[<p></p><p>Get &#8216;em while they&#8217;re hot</p>
<p><a class="imagelink" id="p78" title="IntelliGrad Logo T Shirt" href="http://www.leveragingideas.com/?attachment_id=78" rel="attachment"><img id="image78" style="width: 244px; height: 169px" height="169" alt="T Shirts Available!" src="http://www.leveragingideas.com/wp-content/uploads/2006/11/intelligrad-t-shirt-1.bmp" width="244" title="T Shirts Available! photo" /></a></p>
<p>Order on the IntelliGrad website, or shoot us an email <a href="mailto:info@IntelliGrad.com">info@IntelliGrad.com</a> to order</p>
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		<title>Blogging About Logging: Introducing Dan</title>
		<link>http://www.leveragingideas.com/2006/11/04/blogging-about-logging-introducing-dan/</link>
		<comments>http://www.leveragingideas.com/2006/11/04/blogging-about-logging-introducing-dan/#comments</comments>
		<pubDate>Sat, 04 Nov 2006 22:03:17 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Tech'nomics]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=76</guid>
		<description><![CDATA[I recently asked my friend Dan if he would be willing to be a &#8217;guest blogger&#8217; on the IntelliGrad Blog, to which he responded, &#8217;Can I do blogging about logging&#8217;? What he was referring to is a lean-to he&#8217;s building for his students. Here is a picture:? What I love about the lean-to is that [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><font>I recently asked my friend Dan if he would be willing to be a &rsquo;guest blogger&rsquo; on the <a title="IntelliGrad Blog" href="http://www.leveragingideas.com/www.intelligrad.com/blog" target="_blank">IntelliGrad Blog,</a> to which he responded, &rsquo;Can I do blogging about logging&rsquo;? What he was referring to is a lean-to he&#8217;s building for his students. Here is a picture:</font><font>? </font></p>
<p><img id="image77" height="96" alt="Blogging About Logging: Introducing Dan" src="http://www.leveragingideas.com/wp-content/uploads/2006/11/lean-to-1031.jpg" title="Blogging About Logging: Introducing Dan photo" /></p>
<p><font>What I love about the lean-to is that at first glance the entire project appears to be the antithesis of my approach to educationâ€œ developing and using new media and technology to connect people. Initially the lean-to seems about as &rsquo;primitive&rsquo; and &rsquo;caveman&rsquo; as you can get. Yet, at its core, the lean-to has the same goal as <a title="IntelliGrad" href="http://www.leveragingideas.com/www.intelligrad.com" target="_blank">IntelliGrad </a> to build an engaged community. </font></p>
<p><font>Dan is one of the best rock climbers I know (and I know some good ones) and one of the youngest <a title="NOLS" href="http://www.leveragingideas.com/www.nols.edu" target="_blank">NOLS instructors (National Outdoor Leadership School)</a> in history. Now an administrator at a private school outside of Boston, Dan is in a unique position: He understands technology, but his real love is the outdoorsâ€œ an environment where conventionally technology is a major faux-pas. I say &rsquo;conventionally,&rsquo; because it seems that there is substantial movement towards accepting a possibility of a &#8220;synergy&#8221; between technology and wildernessâ€œ but that is a story for another day.</font></p>
<p><font>Dan works tirelessly to promote outdoor education as a &rsquo;portal to new experiences&rsquo;: building character and providing a more effective learning environment for students. The industry buzzword for this is <a title="experiential learning" href="http://en.wikipedia.org/wiki/Experiential_education" target="_blank">&rsquo;experiential learning&rsquo;</a> and it seems to be catching on.</font></p>
<p><font>A great example is the recent publicity of a? <a href="http://www.everestspeakersbureau.com/danmazur.htm" target="_blank">former climber? </a>who presents to major organizations about how the &rsquo;rules of engagement&rsquo; on Mt. Everest can be translated to clients, a boardroom, and top level decision-making in a corporate setting. <a title="Outside Magazine Article" href="http://outside.away.com/outside/destinations/200609/mike-roberto-teaches-everest-1.html" target="_blank">Outside Magazine recently covered this very topic.</a></font></p>
<p><font>As a former NOLS student, turned hippie, turned MBA student, turned new media guru, I frequently wrestle with the technology/wilderness dichotomy. When I go camping, can I bring my <a title="Blackberry" href="http://www.blackberry.com/" target="_blank">Blackberry</a>â€œ or is that fundamentally wrong? Does it detract from my personal wilderness experience? Does it detract from the experience of anyone who is accompanying me? Maybe it does, but maybe it doesn&rsquo;t. </font></p>
<p><font>Anyway, this is my way of introducing Dan and I think you will enjoy his guest blogs that will appear on this page every now and then.</font></p>
<p><font></p>
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		<title>Friday s Featured Friend: Community Spirit 101</title>
		<link>http://www.leveragingideas.com/2006/10/26/friday-featured-friend-community-spirit-101/</link>
		<comments>http://www.leveragingideas.com/2006/10/26/friday-featured-friend-community-spirit-101/#comments</comments>
		<pubDate>Fri, 27 Oct 2006 03:52:44 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Campus Chatter]]></category>
		<category><![CDATA[Tech'nomics]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=66</guid>
		<description><![CDATA[Before launching into a review of some cool widgets, I want to talk about community. First of all, the theory of some social networks who belive: &#8220;If you build it, they will come&#8221; is whack. In order to be successful, with anything web-based, especially a social network, it&#8217;s all about user engagement and feedback. You [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><font><img height="93" id="image67" alt="Friday s Featured Friend: Community Spirit 101" src="http://www.leveragingideas.com/wp-content/uploads/2006/10/community.jpg" title="Friday s Featured Friend: Community Spirit 101 photo" /></font></p>
<p><font>Before launching into a review of some cool widgets, I want to talk about <strong>community</strong>. First of all, the theory of some social networks who belive: &#8220;If you build it, they will come&#8221; is whack. In order to be successful, with anything web-based, especially a social network, it&#8217;s all about user engagement and feedback. </font></p>
<p><font>You may notice that IntelliGrad </font><a href="http://www.leveragingideas.com/Network.aspx"><font>has added Buddy Mapping under the &rsquo;Network Tab&rsquo;</font></a><font> on our homepage. Clicking on any orange dot on the map will show you the location of someone who is our friendâ€œ you can see their name and sometimes (if they were nice) a photo or email address. </font></p>
<p><font>You may also notice to the right of this blog entry a new feature called </font><a href="http://www.mybloglog.com/buzz/community/IntelliGrad/"><font  color="#800080">&rsquo;Recent Readers&rsquo;</font></a><font> with pictures of people who are readers of our blog yes Ben they do exist! <strong>I&rsquo;d by psyched for you to join the list</strong>â€œ just click and add yourself. The service is run by </font><a href="http://www.myweblog.com/"><font>MyWebLog.com</font></a><font>. </font></p>
<p><font>And, if that wasn&rsquo;t enough, you can also </font><a href="http://www.myspace.com/intelligrad"><font>be our friend on Myspace</font></a><font>. You can even chat with us on MySpace by using </font><a href="http://www.meebome.com/"><font>Meebo, an instant messaging</font></a><font> widget that allows anyone with a website or a blog to communicate (in real-time) with the people using their site.</font></p>
<p><font>Oh wait! Who can forget our </font><a href="http://www.leveragingideas.com/podcasts.htm"><font>Express Yourself Page</font></a><font>, where we encourage users to send us videos and articles and coming soon you can leave us your two minute audio take on any topic, or offer up two minutes of advice for other grads.</font></p>
<p><font><strong>Why in the heck are we doing all this?</strong> The reason is simple: <strong>we are building a community</strong>. Fred Wilson who </font><a href="http://avc.blogs.com/"><font>has a great blog</font></a><font> </font><a href="http://avc.blogs.com/a_vc/2006/10/the_human_facto.html"><font>recently wrote about the importance of community</font></a><font> though he calls it the &rsquo;human factor.&rsquo;</font></p>
<p><font>What separates </font><a href="http://www.leveragingideas.com/"><font>IntelliGrad</font></a><font> from really any other web presence (website/portal/aggregator/whatever) relating to college and high school graduates is that <strong>we are building a community first and a brand second. </strong></font></p>
<p><font>In many cases, companies like </font><a href="http://www.egrad.com/"><font>eGrad</font></a><font>, </font><a href="http://www.affinitycircles.com/"><font>Affinity Circle</font></a><font>, and </font><a href="http://www.experience.com/"><font>Expereince.com</font></a><font> they attempt create brands without communitiesâ€œ and that&rsquo;s not how it works.</font></p>
<p><font>For example, Affinity Circles. Like IntelliGrad, they biuld social networks for schools &#8211; although their social network is JV (but that&rsquo;s another topic). The point is that Affinity Circles is a company that creates social networks for colleges and universities and yet they are not a community themselves. They don&rsquo;t have a brand that college students support, like, trust, &#038; engage with. <strong>It&rsquo;s like French teacher who has never actually been to France.</strong></font></p>
<p><font>Sure, we may only have 200 people visit our site a day right now, but those people love usâ€œ they write us, they leave us comments and we talk to themâ€œ we get feedbackâ€œ we accept criticism, we accept praise and that&rsquo;s how communities develop.</font></p>
<p><font>So, I invite you; I imploreâ€œ <strong>JOIN OUR COMMUNITY!</strong> We exist for you. </font></p>
<p><font><strong>PS:</strong> I did mention some cool widgets above. All of these can be viewed by clicking their respective links. You can add them to a Myspace page or blog by simply embedding the code. Enjoy. Oh and that &#8220;strange&#8221; photo above&#8230;it&#8217;s the number one return for a <a title="Google Images Serach: Community" target="_blank" href="http://images.google.com/images?hl=en&#038;q=community&#038;btnG=Google+Search&#038;sa=N&#038;tab=wi">Google Images serach for community</a>. </font></p>
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		<title>IntelliGrad&#8217;s First YouTube Commercial</title>
		<link>http://www.leveragingideas.com/2006/10/22/intelligrads-first-youtube-commercial/</link>
		<comments>http://www.leveragingideas.com/2006/10/22/intelligrads-first-youtube-commercial/#comments</comments>
		<pubDate>Mon, 23 Oct 2006 03:01:44 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Tech'nomics]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.leveragingideas.com/?p=64</guid>
		<description><![CDATA[We now have a commercial up on YouTube.com. Later this week we&#8217;ll be putting up a video explaining what IntelliGrad is and how users can best use our current site. Rock On! Click Here to Watch the Our Commercial]]></description>
			<content:encoded><![CDATA[<p></p><p>We now have a <strong>commercial</strong> up on <a target="_blank" title="YouTube" href="http://www.leveragingideas.com/www.youtube.com">YouTube.com</a>. Later this week we&#8217;ll be putting up a video explaining what IntelliGrad is and how users can best use our current site. Rock On!</p>
<p><a target="_blank" title="IntelliGrad on YouTube" href="http://www.youtube.com/watch?v=KGIanUDFBgU"><strong>Click Here to Watch the Our Commercial</strong></a></p>
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