The Archives

• 03.15.08
  BarcampNYC3, Cavemen and SXSW
  My Experiences

  Apologies to all, especially Matt, for a lack of blog posts. I’ve been a busy guy: In addition to a beyond-heavy workload, Heights Media Group in conjunction with iStragtegyLabs launched a social platform for Geico last week helping cavemen find dates. I then spent five days at South by South West and had an absolutely awesome time -- even despite the Lacey debacle. Seeing Marty was a true highlight at the Crush Party, as was the following night’s Rock Band concert. Today I presented at BarCampNYC3 along with Vishy Venugopalan, Sewell Tang and Krish Sridhar. We organized a panel called, The Office ...
  
  
• 02.19.08
  HMG on Facebook Apps
  Brands and Marketing, Social Media

  I have a new post over at the HMG blog on Characteristics of Future Successful Facebook Apps. I make the argument that the same strategies and characteristics used to make compelling televsiion commercials will manifest themselves in the next generation of Facebook Apps. Let me know your thoughts!
  
  
• 02.14.08
  Cat Is Out of the Bag: Thinking Workstreamr 24/7
  Workstreamr

  Apologies for the lack of posts over the past 15 days, but internet is somewhat unreliable in India and the Middle East and I have been swamped with issues more pressing than blog posts (I know, I know). After returning from India last night I was greeted by a barrage of unanswered emails, including several concerning a post on /Message. So the cat is out of the bag – Workstreamr is the name of the ‘mystery’ project that Ben, Stowe and I have been working on since last summer. We have spent a tremendous amount of time and energy into ...
  
  
• 11.13.07
  The Facebook Pages Land Grab
  Brands and Marketing, Social Networking

  Facebook has gone and done something interesting: they are allowing anyone to register a Page on Facebook Pages. Pages are profiles for brands, businesses and celebrities. Could pages be big? It’s free marketing and as Stowe Boyd suggests, Pages could replace corporate blogs. Some companies, such as Union Square Ventures and Facebook itself have set up their own pages. They are the early adopters. However, ANYONE can sign up a Page for brand or company if that name is not already claimed. This is exactly what I have been doing. So far I have registered Harvard University, 24 and the ...
  
  
• 10.31.07
  Social Architecture
  Social Media

  A term I have been using with increasing frequently is “social architecture,” particularly in the context of explaining an area of my expertise. To me, social architecture is best thought of as a cross between three elements: interface design, social media functionality and user engagement strategy. The roots of social architecture are in sociology principles, especially relating to community. Social architecture is a sub segment within the growing field of technology, specifically social media. Social media itself spans many genres; from marketing (SMM) to optimization (SMO), to design to PR to communications to development. In my opinion, social architecture ...
  
  
• 10.14.07
  First Brooklyn OpenCoffee a Success!
  My Experiences, Social Networking

  We hosted the inaugural Brooklyn OpenCoffee this past Friday at Retreat NYC. The coffee was great and the conversations even better, spanning from best practices in blogging SEO, to startups (in the online collaboration space), to the impact social media plays in the lives of the elderly. Attendees included: A Child Grows in Brooklyn Convos JAR Group Fiaga Heights Media Group We’re planning for the next gathering to be Friday October 26th at a site TBD.
  
  

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