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Leveraging Ideas

Ideation on economics, media, venture capital and startups

Posts tagged as:

marketing

What’s Up with the False Advertising?

by Sam on July 9, 2008

Startup Marketing Plan: Get Your Viral On

by Sam on June 15, 2008

Real-World Value Litmus Test for Startups

by Sam on June 11, 2008

Target the Wanna Be’s

by Sam on April 4, 2008

What Schwag Has the Best ROI?

by Sam on March 26, 2008

The Resurrection of Starbucks

by Sam on March 24, 2008

Stupid Rich Kids Who Aren’t So Stupid [Branding]

by Sam on March 20, 2008

Trend: Psychographics Finding Brands, Not Vice Versa

by Sam on January 30, 2008

Identity Through Brands

by Sam on December 24, 2007

What a Dumb Campaign! Sprint’s ‘Expensive’ Island/Phone Combo

by Sam on August 29, 2007

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