The Archives

• 03.31.08
  How to get a Date on Facebook
  Brands and Marketing

    Yesterday, a tweet from John Erik Metcalf got me thinking. I have experimented with Facebook Pages and carried out very targeted ad campaigns using the richness of profiles, to focus on very niche demographics. If you have not used Facebook before as an advertising platform, it’s worth a look, even if only for its user interface. As you add new variables, you can see the total number of users you can target.  Someone could theoretically create a niche campaign focused on women, living in San Francisco, ages 25-30, making over $50,000 who are single… Yes! Someone (albeit someone with balls) could ...
  
  
• 11.28.07
  Dating in 2007: A Male’s Perspective (Part II)
  Pop Culture, Social Media

  Part II: Dating Online The most efficient and comfortable way to do almost any type of research is online -- finding a date is no exception. There are 44 million singles Americans, or approximately 40% of the entire US population. Of that, close to 50% have used online dating services. Over 120,000 marriages a year result from relationships started online. The benefits to online dating are tremendous. The opportunity to meet more people than ever before (exposure) coupled with the ability to leverage the long tail (finding persons with specific characteristics or interests) and to ‘meet’ people at your convenience ...
  
  
• 11.28.07
  Dating in 2007: A Male’s Perspective
  Pop Culture

    One thing that has plagued me recently is a lack of anything intelligent to read by young authors speaking to situations immediately relevant to me. I would love to read a work that really speaks to my generation and to the changes in culture, media and conventions currently taking place. If I had the talent to write such a seminal work, I would. Alas I do not. Dave Eggers is probably our greatest hope. In the interim, I thought I would write a series of posts on a topic very relevant to me and to many of my friends and ...
  
  
• 11.19.07
  Friendster’s Desperation: It’s (Not) Complicated
  Social Networking

  I signed into Friendster today out of pure boredom. Although not much has changed (aside from the majority of its original demographic migrating to Facebook) when I ran a search I did notice something new. Under ‘Relationships’ Friendster has added a trademark logo to the phrase “It’s Complicated.” Despite their numerous outlandish patents, this trademark attempt takes the cake and highlights Friendster's feeble attempts to compete using defensive rather than offensive tactics. Personally, I have no idea what ‘it’s complicated’ means and that is likely the point. In the past I’ve been told it refers to 1) a couple living ...
  
  
• 08.06.07
  It’s a Wild World Out There
  Pop Culture

  A while back I came up with a concept for a new type of dating site and have recently been doing some research into the market for "on-demand" dating, such as offerings from mobile services like MeetMoi as well as more traditional web-based mediums like Craigslist. Most of my male friends in serious relationships simply don't grasp how tough it is to meet quality women these days - especially when you work 24/7 and with startups (tending to be male dominated). Anyway the pictures below are real pictures from a profile on Craigslist soliciting dates. I will not link to the ad ...
  
  
• 05.07.07
  M4S&W: Man Seeking Sofa and Wife
  Pop Culture, Social Networking

  I have really enjoyed reading the Forbes 90th 75th Anniversary edition on Networks. The magazine features 28 articles by leading gurus on a range of topics all dealing with the role that networks play within modern society. One essay in particular hit close to home. The Dating Game by Chris Ayres is a thought provoking piece on modern love, but also on the economics of Generation X and Y. The gist is that Chris ends up meeting his wife through Craigslist while he attempts to sell a sofa ’gifted’ to him by his Grandmother. What I really relate to is the idea ...
  
  
• 02.25.07
  Want to See who is Single on Facebook?
  Pop Culture, Social Networking

  Want to know who of your Facebook friends are single? You can see a complete list, with percentages, by clicking here. Thanks to Mashable! for the tip on this one. Click here to subscribe by RSS
  
  

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