The Archives

• 06.09.08
  Free: The Business Model of Paul Coelho and the Grateful Dead
  Social Media

  A reader from Sydney, Ian van Niekerk, sent me a great article featured in February’s Fortune Magazine. The article discusses how Brazilian author Paulo Coelho has been an apostle of the economics of free Internet distribution for years. In 1999, best-selling author Paulo Coelho, who wrote "The Alchemist," was failing in Russia. That year he sold only about 1,000 books, and his Russian publisher dropped him. But after he found another, Coelho took a radical step. On his own Web site, launched in 1996, he posted a digital Russian copy of "The Alchemist." With no additional promotion, print sales picked up ...
  
  
• 02.19.08
  HMG on Facebook Apps
  Brands and Marketing, Social Media

  I have a new post over at the HMG blog on Characteristics of Future Successful Facebook Apps. I make the argument that the same strategies and characteristics used to make compelling televsiion commercials will manifest themselves in the next generation of Facebook Apps. Let me know your thoughts!
  
  
• 02.16.08
  Rudy Gay: Interactive Marketing Genius
  Brands and Marketing

  This weekend is the NBA All-Star Game and Slam Dunk Contest. Taking a clue from American Idol, the NBA announced that it is allowing fans to vote for “best dunk” via text message voting. But here is the really cool thing: Grizzlies frontman Rudy Gay recognized an opportunity in the NBA’s annoucment and has gone one step further. Rudy started a microsite where fans can submit video clips of themselves dunking via Youtube. Hardcore fans know there are guys who can do all sorts of crazy cool dunks, but who could never play pro. Rudy wants to mine this ‘collective ...
  
  
• 12.20.07
  Top 5 Social Media Bookmarkers
  Great Thinkers

  Apologies for my blogging absence. I have been cranking away on a few projects that have involved a bunch of travel and unfortunately its left me with little time. I wanted to highlight a few of my favorite bookmarkers on Del.icio.us. These folks are really my lifeblood for inspiration. They are my private research army. Just as many people check their Google Reader daily, I constantly check my Del.icio.us network for updates. Often times these links and comments become the starting point for conversations and/or blog posts. Without my network, I would be decidedly less knowledgeable. I could go into detail ...
  
  
• 10.23.07
  New York: The True Social Media Hotspot?
  Brands and Marketing, Social Media

    Oddly, despite San Francisco’s reputation as the social media hub, not one of the ‘top’ independent digital agencies specializing in social media holds offices in the bay area. Where do these social media bad boys all shack up then? New York City! Advertising Age recently published a list of the top 17 independent digital agencies. Of those 17, five were specifically listed with social media as a core offering. These social media specialists include: LBI/ Iconnicholson, 360I, Campfire Media, Deep Focus, and iCrossing. Of these five, all but iCrossing have offices in New York. Sounds great, right? Well a social ...
  
  
• 10.09.07
  Big Ballers in Social Media: New York City Edition
  Social Media

  Margaret Orem - Entrepreneur, CEO, Deal Flow, Social Network Development Brett Petersel - Internet Media Professional / Entrepreneur, Band.com Robb Hecht - Imcstrategies, Sr. Management Consultant Jeff Pulver - Internet Communications Visonary, enjoys exploring: "What if?" David Berkowitz - Interactive Industry Strategist, Speaker, Columnist, Marketer - 360 Brandon Warburton - Director of Business Development at Pronto.com Richard Nacht, Esq. - CEO Blogging Systems Group Sanford Dickert - Serial Internet Instigator and Product Creator/Director Gennadiy Mark Borisov - Principal at Digital Media Products & Strategy Advisory Steve Rubel - svp/me2revolution, Edelman, Micro Persuasion Blogger Nicholas Livingston - Digital Media & Technology Recruitment at MTV Networks Charlie O'Donnell - Founder: Path 101, Founder: ...
  
  
• 10.07.07
  The Personalities of Technology Generations
  Social Media

  I recently had the chance to work with a diverse group of technologists. Most people were innovating within the social media space, but the diversity came from the age range of participants, spanning from early 20's through the mid 60s. Although I have no data to back this up, I truly believe that the personalities of technologists have taken a complete 180-degree turn in last 20 years. Back in the early days of the web, technology innovators were geeks, the introverted guys who found software and the web to be an intellectual and engineering challenge. Technology was more an escape from the ...
  
  
• 08.14.07
  Social Media Can Be Confusing
  Social Media

  Pretty amazing statistic by way of Jeremiah: "Over 90% of marketing departments are planning to launch a social media campaign in 2008, despite the fact that over a third are yet to use social tools in their organization." Not only are most marketing departments not using social media tools but also most businesses are still regulating (limiting) social tool use among employees. Seems that there are various degrees, or 'hierarchies,' of social media within the enterprise. Examples: Using Facebook isn't okay, but using LinkedIn might be. Internal blogs are good, but blogging publicly about work is not good. Use of ...
  
  
• 04.19.07
  It’s Time to Get a Life When:
  My Experiences, Pop Culture

  You call a friend to alert them that StumbleUpon no longer has an audience count Not only do you know what Greasemonkey Scripts are, you also use them You refer to bloggers you’ve never met as ’business associates’ Your idea of networking means running searches on LinkedIn Voting refers to you filling out an online survey. 'Getting involved' on a presidential campaign means joining MyBarackObama.com You’ve had a dream involving an IPO and Lindsay Campbell You can type the URL for del.ici.ous (del.icio.us?) without hesitating The closest you’ve come to getting laid in a year was Justin.TV on April 10th You make a joke about something ’2.0’ and ...
  
  

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