Startup Marketing Plan: Get Your Viral On
So you want to make your product or company go viral. The first thing to know is you don’t choose viral; viral chooses you. The best you can do as a marketer is position something
So you want to make your product or company go viral. The first thing to know is you don’t choose viral; viral chooses you. The best you can do as a marketer is position something
You are about to launch a new product or service and you *think* you’ve decided on a key demographic to target: say the 18-34 crowd. However, instead of focusing on marketing to a theoretical audience
Maybe it’s because I studied a decent amount of economics in school, but I think the first step in marketing anything on a large scale is to know the economic conditions and trends you’re selling
At Workstreamer I’m in charge of marketing and strategy. As I have begun developing our marketing, I have become deeply bothered by the lack of resources available to marketing strategists of early early-stage companies. Aside
 All startups seem to feel an obligatory pressure to produce schwag: T-shirts, stickers, pens, etc. My question is what schwag has the best ROI and why?