My last post talked about Rene Girard and the concept of mimetic desire. I want to continue with some additional thoughts… Premium products are often marketed via some aesthetic base, often using visual cues (logos,
In my last post I alluded to something I called tipping point marketing. This is a phenomenon that is hugely relevant to web 2.0 and well worth considering in early stages, in particular around a
You are about to launch a new product or service and you *think* you’ve decided on a key demographic to target: say the 18-34 crowd. However, instead of focusing on marketing to a theoretical audience
When I was young we used to have a blast in Florida scooping up gobs of beach sand in wooden sifters and then shaking out the sand in hopes of finding sharks’ teeth. Now, I
We recently met with a well-known VC who offered the following observation (I am paraphrasing): At its core, Facebook is pure entertainment. It helps people waste time and feel important – and that’s good. However,