Last year I blogged that one of my favorite expressions was â€œMake It Happen.â€� To me, it means no more bullshit — just get it done.
For one of the projects we’re working on we recently brainstormed on possible taglines. â€˜Make it happen’ (not surprisingly) was at the top of the list. Unfortunately a startup called PlanHQ (collaboration software for startups) has used the name for their blog and a few other companies have used the phrase pervasively in copy. As a result, we’ve decided against using it, but I am left wondering how trademarks apply to taglines? Also, when is it okay to use a phrase someone else is using and which they did not invent? For example, since â€˜Make it happen’ is a universally known phrase can it even be trademarked?
One of the new expressions/taglines we’re considering is â€œGet Shift Done,â€� but we’re unsure if it’s too funny or aggressive? The â€œshift’ represents a shift in the way people approach work (based on the technology we’re developing’ and of course, is a play on words. Thoughts?
Also, here are some related posts to Making It Happen:
Seth Godin â€“ Make Something Happen
A Better You Blog â€“ 4 Steps to Make it Happen
Make It Happen, the Movie (2008)